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Give hungry customers a reason to choose you—and come back.

Digital marketing and retention strategy for independent restaurants, restaurant groups, quick-service businesses, and delivery-focused kitchens. Work with Debbie Villariasa to connect visibility, a clear offer, and the follow-up that supports reservations, direct orders, and repeat dining visits.

Start with your website, your audience, and the result you want to improve.

Your expertise deserves a clearer path to the right customer.

Thin margins, food waste, shifting dining demand, delivery-platform costs, and service or food-safety issues can affect revenue and customer trust.

Disconnected campaigns add another challenge: people discover the business, but the next step feels unclear. Build a connected journey around what your audience needs to understand before they act.

The marketing focus

Local and menu-focused SEO, reservation-ready websites, appetizing social content, direct-order campaigns, and segmented guest re-engagement.

From first discovery to
a reason to stay.

01

Get found by the right audience

Social media management + SEO / SMEO

Build discoverability with search-informed service pages, useful content, and a consistent social presence.

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02

Turn inquiries into conversations

Branding & website design

Clarify your offer and build landing pages around reservations, direct orders, and repeat dining visits.

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03

Give every lead a next step

Email management & marketing

Plan welcome, nurture, and re-engagement messages for independent restaurants, restaurant groups, quick-service businesses, and delivery-focused kitchens.

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04

Keep relationships moving

CRM marketing engineering

Connect lead capture, segmentation, follow-up, and retention workflows so opportunities do not depend on memory.

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Strategy with experience.
Trust with a track record.

480+

Brands supported

Marketing-led direction across 480+ brands.

80%

Retention rate

Delivered for a NYSE-listed company.

5/5

Overall Upwork rating

Client-rated work across Debbie’s freelance career.

Meet Debbie and explore her experience →

Bring the bottleneck.
Let’s define the next move.

  1. Share the context

    Email your website, restaurants offer, audience, and biggest marketing challenge.

  2. Agree the priorities

    Define deliverables, channels, tools, timeline, and review responsibilities with Debbie.

  3. Build, review, improve

    Launch the agreed work and track useful signals: relevant inquiries, activation, engagement, or repeat business.

Before you get started.

Can I hire Debbie for one service?

Yes. Start with SEO and social content, an email campaign, a landing page, or a CRM workflow. Scope and pricing are agreed around the work you need.

How is the work tailored to restaurants?

The brief starts with your audience, offer, buying journey, and internal requirements. The initial focus is local and menu-focused seo, reservation-ready websites, appetizing social content, direct-order campaigns, and segmented guest re-engagement.

Who reviews regulated or technical claims?

Your qualified internal reviewers approve legal, clinical, technical, and platform-specific requirements. Debbie coordinates the marketing content and review workflow within the agreed scope.

What should I send, and how is pricing agreed?

Send your website, service or product, audience, goals, preferred timeline, and tools. Debbie will discuss priorities and a tailored scope before the project begins.

Ready to make your
marketing work together?

Tell Debbie where the journey gets stuck. Start a conversation about reservations, direct orders, and repeat dining visits and the marketing system behind them.